AI adoption in practice

Understanding the example of the UK digital games industry

The video games industry has a global market of more than £75 billion (UK: £4.3 billion), eclipsing the movie and music industries combined. As a digital and highly innovative industry, it is ideally suited for early adoption of new AI technologies - and with 2175 active games companies and the 5th largest video game market in the world, the UK are well-positioned to lead in that respect.

However, adoption of modern AI techniques both for use within games (character control, difficulty adaptation, adaptive tutorials etc.) as well as for the development of games (co-creation, balancing, automatic playtesting etc.) proves to be surprisingly slow in practice. Developers of commercial titles largely still prefer methods that are decades old, comparatively tedious to author and debug, and inflexible and limited in their behavior.

Many technical and socio-technical reasons for this have been hypothesized. The goal of this project is to identify key obstacles, requirements, and opportunities for AI innovation in the games industry.

To do so, you will:

  • Identify representative interview partners in the industry, and develop interview questions with your supervisors
  • Conduct interviews per phone, online, and face-to-face

Qualitatively and quantitatively analyze the collected data and present the results

Required Skills

  • Students should have a strong interest in AI, and strong interpersonal skills (ideally in combination with industry experience) in order to be able to independently conduct interviews on behalf of DC Labs.
  • Experience with coding/evaluating interviews would be a plus but not required.

How to Apply

For more details on the summer school application process (including eligibility and funding) please see the overview page: here


Hendrik Baier

Peter Cowling